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How to Choose a Geofending Marketing Service Provider

It is vital to select the right geofencing company before beginning a location-driven campaign. Without a doubt,your choice of solution can make a huge difference in the success of your efforts. Thus, make it a point to lookinto a few basic considerations before making your decision.

Non-GPS Reliance

GPS is huge battery drainer, so your geofencing specialist must never rely on it. First, because of these geofencing marketing providers’ GPS use, your app users’ battery will be drained very fast. And since iOS & Android have made it too easy to determine which apps use certain location services and how often, your users can quickly figure out the reason for the drainage. Before you know it, there goes your app – deleted! Your app will be deleted before you know it.

Accuracy and Efficiency

While it’s hard to have a solution that is as accurate as it is battery-efficient, it is possible to find one if you look hard enough. Choose a provider that uses complex algorithms to make sure this balance is achieved. By reading around on the Internet, it is easy to see that these geofencing marketing providers get better reviews compared to the others.

Location Data Gathering

Location-driven marketing is not only about location-based notifications anymore. These geofencing marketing providersof today now increasingly tap into user behavior. In other words, make sure that you can get the most crucial location insights, like traffic, dwell time (time spent in a geofence) and visit history (types of locations app users have visited).

Convenient Management of Geofence System

A geofencing solution should be easily managed using a user-friendly dashboard. Some of the most essential features of such a dashboard include time manager, geofence labbels, analytics, and scalable radius, among many others.

Spam Defense

Anti-spam tools, which prevent flooding of notifications, are crucial to any geofencing solution. Otherwise, out your app likely goes. If you take time to consider which of these geofencing marketing providers available today provide reliable spam defense, you should be safe.

Push Notifications

Local notifications are instantaneous, while push notifications can take as much as 15 minutes to be sent, which is just too long. Your notifications could lose their relevance by then – for example, when your user is now located on other end of town. Besides that, before you can use push notifications, you have to secure certain certificates, which takes time. You don’t need this for local notifications.

UsingStandard iOS & Android Geofencing API’s

Lastly, there are lots of geofencing solutions that do not utilize essential iOS & Android geofencing APIs. Why is it not a good thing? Because by implementing a solution with these geofencing marketing providers that doesn’t conform to industry standards, acceptance into App Store & Google Play Store becomes harder. And if your app does get declined, it will take a while before it can be re-assessed and show up in the store again, costing you time, your name, and hardcore app users.